The best coffe bar in Malmö, had made a promise to one of their customers that they would cycle the swedish classic Vättern Runt. It all became a hype in Malmö and a lot of sponsors jumped in to be a part of the show. Bambuser was used during their 300km long race, and broadcasted on a computer in the coffee bar for customers and sponsors to watch, and a virtual cheering club was formed in the chat...
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