Monday, 16 September 2013

Bambuser partners with Sony to bring live video broadcasting to Xperia™ Z1

Sony Mobile Communications (Sony Mobile) and Bambuser have joined efforts to bring a groundbreaking camera experience to the Xperia™ Z1 with the Xperia camera application, Social live. Social live is a fully integrated camera feature, powered by Bambuser, that lets users instantly broadcast live video to their friends on Facebook from Xperia Z1. During the live broadcast, friends and viewers can interact with the broadcaster as comments and likes are displayed instantly on the screen of the smartphone.

Bambuser CEO Jonas Vig says:

We're very happy and proud to work with Sony to provide the quickest and easiest way to share live video with your friends and followers. We are mutually committed to further develop and enhance the experience and we believe there are great opportunities in combining Bambuser's innovative technology with Sony’s product vision.

The Social live feature is available exclusively to Xperia Z1 users straight out of the box, as part of a suite of Xperia camera applications available at the time of the smartphone's launch. The feature will work over virtually any data connection and the proprietary Bambuser streaming technology will automatically adjust resolution, compression and frame-rate of the live broadcast in order to optimize the live experience over fluctuating networks. An HD version (720p, 30 fps) of the stream will be stored locally on the device, allowing users to get the most out of every moment – both live and ever after. Both free and premium versions will be offered, with the premium upgrade allowing longer videos, higher quality live streams, more extensive cloud storage and ad-free playback.

Jonas Vig adds:

To partner with one of the most respected and well known consumer brands in the world is a fantastic achievement for Bambuser.