Monday, 14 March 2011

Life when you’re not at SXSW…..

As many of you know, a number of the Bambuser team is at SXSW. You can follow their journey, and see all the fun they’re having here and here. I, however, am not, and I’m a little more than jealous! The mecca of all things cool – music, film and interactive, SXSW attracts everyone, from the cool to the plain odd. Everyone hits Austin, Texas, for a week of launches, parties, panels and debates.

A fantastic show, everyone who is anyone is there, the influencers are out in force and this is your chance to meet them, and bond over a beer… or three. It’s also the coolest place in the world to launch. Nothing says ‘we rock ’ quite like it, and chances are that your target market of early adopters are right there. Look at Foursquare, it launched at SXSW two years ago and thanks to the key influencers who started using it at the show, growth has sky-rocketed and continues to do so with this year’s tie-up with Amex among a slew of SXSW specific badges.

But, what if you’re not there? Well, thanks to the internet and social media, you’re never too far away from the action. You can follow, as it happens, on Twitter with the #sxsw, and do the same on Bambuser and you’ll find all the videos from the event. You can live chat to streamers, or follow them for updates and videos what they’re doing. Even better, help is at hand in the form of a number of ‘we’re not at SXSW’ parties, which are taking place this week, including a live streaming of the show by Bambuser, tomorrow evening at TechHub, for members only register here if you haven’t already. If you’re not a member though, don’t worry, you’ll be able to watch the stream live on Bambuser too!